More on the Goose Island switcheroo
So what connection does Goeler see between Shock Top and Goose Island? Little, fortunately. “I see Shock Top as very different than Goose,” he said. “I don’t see Goose consumers drinking Shock Top. And Goose is probably too serious for a Shock Top consumer.”
More >> Chicago Tribune.
Breweries: Goose Island Beer Co.
