New Belgium Snow Day: the video
In 2003, we had a massive 37-inch snowstorm over two days in Fort Collins. Everything shut down for a couple days — no work, no school, no cars. The only way you could get around was by ski or toboggan. When we began brewing Snow Day, we looked to this one storm for inspiration. The dark characters of the malt bill reflect the dark stormy sky at the beginning of the snowfall. But on the third day, the sun broke through and everything was glorious! The name Snow Day evoked joyful freedom.
Breweries: New Belgium Brewing Co.
I saw a rumor on untappd that this would be the last year for Snow Day – any insight into that?
yep, just posted: http://beerpulse.com/2012/11/new-belgium-entering-louisiana-and-alaska-in-2013-passing-900k-in-annual-capacity/
it’s typical for them to trade out seasonals every two years
Just read that. That sucks, it’s one of my favorites.