(Denver, CO) – In spring of 2011, Breckenridge Brewery made waves with an advertising campaign it calls, “Truth in Beervertising.” The initial ads were designed as a satirical look at the style of advertising employed by large beer manufacturers in the U.S.. The campaign gained the small brewer national kudos and hundreds of thousands of views.
Earlier this year, the company released another batch of videos with a softer response but still tens of thousands of views.
On Wednesday, Breckenridge released a third batch of videos with one poking fun at ultra light beer, another poking fun at lime-flavored beer and two others poking fun at craft beer geekery.
What do you think of Volume 3?