How A-B InBev is tackling ‘brand health’ issues
“We’re feeding this funnel of innovation constantly,” Patricio said, adding that new products typically take three or four years to develop. Renovating or designing new varieties of established drinks, such as Stella Cidre and Lime-A-Rita, is more important than creating entirely new brands, though the company isn’t avoiding the latter, Patricio said.
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Breweries: A-B InBev
