Marshall Brewing Director of Marketing on social media: “losing its effectiveness”
As a microbrewery, Marshall is dependent on social media and word-of-mouth for our marketing efforts. Facebook has been a huge part of our information delivery system since 2008. However, Facebook has changed to a pay to promote model for Fan Pages. Now our posts are seen by only 6% of our fans. This is hardly effective when trying to communicate where to find our beer at a large outdoor festival. As a result, we are employing some new ideas.
More >> Marshall blog.
Breweries: Marshall Brewing
Must be from Facebook’s new “We have Stock Holders” Model. So they are putting more ever changing rules so companies need to spend $. Soulds like Google – free food, but $ to walk in the door, then free food. Oh you want a plate? $$. Silverware? $$$. But hey, the foods free. Your idea of an app and a more active website are great steps to a solution. You just need to pay Google $$ so people see your site that don’t yet know our beer