More insight into Founders Brewing’s 2013 release schedule
Stevens said that the brand alignment, under consideration for about six months, “allows us to align our best performers together.” “It’s all about understanding your sell rates,” he said. “Once you’re armed with that info, you can see what products sell the quickest” and the brewery can forward that information to its distributors in 23 states and counting.
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Breweries: Founders Brewing
Beers: Founders Rübæus Ale
