Seven old assumptions about the beer business that may no longer be true
Assumption 1: Full calorie beer is dead, light beer rules.
Not anymore. Of course, brands like Yuengling and PBR have long bucked the light beer trend. But throw in crafts and growing import flagships, and you’ve now got a situation where light beer has lost 0.3 share points, and regular full calorie beer has gained 0.3 share points, according to Nielsen 52 week scans.
More >> Beer Business Daily.
Pingback: Seven old assumptions about the beer business that may no longer be true | BeerPulse « Franklin Liquors