SKUmageddon: 74% of SIG-tracked SKUs contribute only 5% of dollar sales
One of the best ways to analyze this question is to use the SymphonyIRI InfoScan data, which tracks beer sales through off-premise retailers. For the 52 weeks ending September 9, 2012, there were 3,635 SKUs that sold at least one case in the US-Food (aka supermarket) channel. Yet, despite this large number of SKUs, only 26.4% of SKUs contributed to 95% of the total dollars during this period, meaning most SKUs earned minimal revenue
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I am sure that top 3 brands can be more than 50% (bud, millers and coors)
Hi Guys, any states on whats the breakdown – imports vs usa?