heineken logo

The lowdown on Heineken’s growth in the U.S.

Selling quantities were “broadly flat” in the three months through August, according to analysis of Nielsen data by Sanford C. Bernstein. In the month through Nov. 3, the lager’s volume in the country rose 5 percent, the brewer has said. Still, the executive isn’t placing all his eggs in one basket. In addition to the resurrection of the flagship label, the brewer needs the other brands to grow sales at between 20 percent to 40 percent a year, he said.

More >> Bloomberg.

 

Breweries:

email newsletter signup box anonymous tip form

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.