Tuesday is Budweiser Black Crown media day. The company just released a fact sheet with more info, including packaging formats…

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Introduced: Jan. 21, 2013

Category/Style: Golden amber lager

Profile: With a blend of two-row caramel malt and four types of domestic hopes, Budweiser Black Crown is finished on a bed of Beechwood chips for a smooth, balanced taste. Incorporating the proprietary yeast directly descended from the original Budweiser yeast strain used by Adolphus Busch in 1876, Budweiser Black Crown retains the key characteristics of Budweiser with its clean taste and high drinkability. Featuring more body, color and hop character than the flagship lager, it also has a slightly higher alcohol content at 6% ABV.

Brewing History: Budweiser Black Crown proved to be the crowd favorite during “Project 12,” a nearly year-long process in which 12 beers from Budweiser brewmasters across the United States were ultimately narrowed to one winner through consumer sampling and feedback.

Budweiser Black Crown’s recipe was developed in Los Angeles with collaboration from brewmasters in Fairfield, Calif., and Houston.

Packaging: Budweiser Black Crown is served in a distinctive and modern bottle, including the famous crown as a nod to the history and heritage of Budweiser.

Availability:
Budweiser Black Crown is available nationwide in 12 oz. glass bottles in six-, 12- and 24-packs, and in 22-oz. single bottles.