Toronto brewery owner: tap payola “catching on among larger craft brewers”
Jason Fisher, owner and operator of the newly-opened Indie Alehouse in the Junction, said the practice is catching on among larger craft brewers. “We’re not talking about a few coasters and some keychains for prizes, or a keg of beer for a once-a-year festival in exchange for marketing space, but tens of thousands of dollars in fridges, glasses, umbrellas, patio furniture, chalk boards, signage, advertising space, et cetera. Things bar owners would otherwise have to spend real money on.”
via Torontoist.
