Brown Paper Tickets has responded to criticism after Saturday’s mishap around the sale of Founders KBS beer release event tickets. The company clarified on Sunday that maintenance that occurred during the sale was pre-scheduled. Unfortunate timing.

Here is the post on the company’s Facebook page…

Brown Paper Tickets would like to apologize to Founders Brewing Company, and its customers, for a 25 minute delay in our ability to sell tickets to the event. We experienced a rare set of circumstances this morning that caused the delay, and we are taking protective measures now to ensure that our customers are not inconvenienced in the future. However, we realize that this isolated incident has caused many ticket buyers disappointment and that is not acceptable to Brown Paper Tickets. We are working with Founders Brewing now to try to find a way to make fans of the KBS Imperial Stout release satisfied customers. If you experienced a problem in purchasing your tickets this morning, please call Brown Paper Tickets at our 24/7 customer service hotline at 1-800-838-3006 and we will ask for your contact information and keep you informed on our progress with finding a way to help. Again, our most heartfelt apology for this isolated incident, and as always, we welcome your personal call.

And per an email from a company spokesperson:

As background, a database maintenance was scheduled to take place on Saturday morning during what is typically a period of low traffic, and we were caught by surprise when sales began for this high-demand event at the same time. With 12 years of experience, (the most of any free online event registration and ticketing site in the world), in selling tickets to events of every size, including many with dramatically higher numbers of ticket sales happening at the same time on our site, we can assure Founders Brewing and all of its customers that this is truly an isolated incident. We are currently taking steps to better predict high-demand events scheduled for off-peak times and to re-schedule our site maintenance when necessary to avoid any future recurrence.