Hotels increasingly incorporating craft beer into hospitality programs
The addition of craft beer to Cambria Suites new food-and-beverage program didn’t come from an idea born at Choice Hotels’ corporate headquarters. It came from the beer cooler behind the bar at the Cambria Suites in Columbus, Ohio. Michael Murphy, Choice’s senior VP of upscale brands, was on a tour of meetings with chefs, executives and owners to discuss ways to improve the brand’s F&B offerings.
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I signed up for one of these packages at the omni resort in Denver. It wasn’t the best beers I’ve ever seen but still neat to come into your room to a bucket full of cold craft brews.