How Sierra Nevada uses data to target by geography and get more shelf space
When seeking more space at groceries, his team will often cite "basket ring" information showing that the average Sierra drinker buys more expensive products — like fine meats — than fans of other brands. At convenience stores the brand uses demographic data by ZIP code to only target locations that have plenty of its core consumers: men ages 22 to 44 with incomes of $75,000-plus.
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Breweries: Sierra Nevada Brewing
