Supporter Press Release:
(Redmond, WA) – To celebrate shipping its 100,000th bottle of beer, LetsPour today announced the launch of “Escape to Hawaii,” a rewards promotion that will run through the end of 2013.
“Shipping our 100,000th bottle is an incredible milestone for us and it wouldn’t have been possible without the love we’ve received from beer enthusiasts. So we decided to give them something in return,” said LetsPour CEO Raghav Kher.
This is the largest program LetsPour has ever launched for its beer-loving community, with rewards valued at over $25,000. The main reward is a trip for two to Hawaii – complete with airfare, hotel accommodations for four nights and a rental car for five days. In addition, surprise gifts will be randomly awarded LetsPour users.
“Regardless of which beer featured on LetsPour is their favorite, this promotion will give everyone who loves craft beer a chance to benefit from their passion in a fun and rewarding way,” said Kher. “Our users are so passionate that there’s often a run on new releases from hard-to-get brands like Cigar City Brewing. We sell out in a matter of minutes. We want to reward that dedication.”
Participating in the “Escape to Hawaii” promotion is easy. Unique codes will be shipped with each LetsPour order. By going to Let’s Pour, consumers simply enter their code to see if they have won the “Escape to Hawaii.”
In addition, during the rewards promotion, LetsPour will randomly award surprise gifts to code holders, which can be redeemed with their next beer shipment. All gifts are craft beer-related, such as beer-themed bar towels, coasters, beer soap, craft beer books or a craft beer spice rub.
“This is just the beginning,” said Kher. “We’ll continue to offer special rewards tied to our users’ passions throughout the year. This is just part of our motto to ‘Let the Good Times Pour’!”
About LetsPour
LetsPour is a site of choice for buying highly sought after and hard-to-find craft beers. The site searches the far corners of the beer world to bring its members the best beers on a daily basis. “We are all about delivering best possible online buying experience to craft beer lovers” said Raghav Kher.
Based in Seattle, LetsPour was founded in November 2010 by fun-loving beer and wine geeks who wanted to create a social buying site for their favorite beverages. With over 100,000 members, LetsPour is the first and the biggest social commerce site for craft beer offering two highly sought after beer deals a day. Many of these deals sell out in minutes. In addition, dedicated beer lovers use LetsPour’s social features to share their favorite beers, connect with other beer enthusiasts and connect with breweries.
