(Orlando, FL) – BeerPulse continues its wrap-up of the 2013 MillerCoors Distributor Convention. More on what’s new with Molson Coors brands below as well as the convention award winners. If you missed the Miller brand family, check out Part 1. Tenth & Blake and Redd’s Apple Ale featured in Part 3.
– “Keep an eye out for the World’s Most Refreshing Can and the Refresherator.” New Double-vented wide mouth can.
– New “Break the Ice” ad spot.
– Coors Light is the official beer sponsor of Liga MX and is sponsoring caliente duo Wisiny Yandel.
– “In 2012, Coors Light grew more cases than top 10 craft beers combined. Power of Premium lights” (Kim Walls)
Keystone Light
– “Keystone Light will feature new packaging and an Always Smooth Widemouth Can.”
– “Keystone Light is partnering with FLW Fishing in 2013.”
Coors Banquet
– “Look out for 4 new Coors Banquet heritage cans.”
– “Coors Banquet is bringing back the old, shorter, wider bottle and the vintage label.” (Brian Tacik)
Molson Canadian
– “We’ll feature the Stanley Cup on our packaging. Molson USA Facebook page launches in April.”
CONVENTION AWARD WINNERS (pardon the incomplete information)
– President’s Award: Shore Point Distributing, LDF Companies Kansas, others?
– “Congratulations and cheers to Crescent Crown Distributing on winning this year’s Founder’s Award.”
– “Congratulations to Blue Ridge Beverage from Waynesboro, VA on winning this year’s Bill Coors Quality Award.”
– MillerCoors Legends Awards: Larry Sowa of Town & Country Distributors, Someone from Crest Beverage Company?, others?
Marine View Distributors in WA won the President’s award for West Coast region.
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