(Orlando, FL) – MillerCoors hosted its annual Distributors Convention in Orlando last week. (FYI, next year’s event will be held in San Diego). Some 4,000 people attended and the stars came out: Vince Vaughn, John Harbaugh, Brad Keselowski, Scott Van Pelt, Jason Andean and Terrell Owens. In case you missed it, Keselowski arrived in what they call the “Blue Deuce” and burned up some Marriott carpet in the process.

You would be surprised what you can learn just from the web, mostly Twitter. Here is a quick rundown on what we found.

Part 2 features Molson Coors brand highlights. Part 3 features Tenth & Blake and Redd’s Apple Ale brand highlights.

Miller Lite

– (Above) “An entirely new modern, sophisticated and bold bottle.” Check out the two new ad promos.

– Cross-marketing program with The Internship, starring Vince Vaughn and Owen Wilson (in June of this year). The campaign launches this week at SXSW, for which Miller Lite is the Official Beer Sponsor.

– “Miller Lite Tap the Future: a program that provides $500,000 in start-up funding for groups of friends launching their own business.”

– “Miller Lite will continue to sponsor CHIVAS and this year’s 2013 Gold Cup and annual Champion’s League Tournament.”

Miller High Life

– “we’re highlighting my favorite heritage/economy brand, Miller High Life: new branding, new packaging, but same heart and soul” (Brian Tacik)

– “Miller High Life and Harley Davidson will also celebrate their 110th anniversaries together this year.”

Hamm’s

“Hamm’s will roll out a new package that shows the brand’s classic heritage.”

Economy brands

– “Brand new PET bottles in economy segment brands” (Town & Country Dist.)