[Credit: jslawcenter]
(Washington, DC) – New Belgium Co-Founder and CEO, Kim Jordan, delivered the keynote address at the 2013 Craft Brewers Conference. Highlights from her speech below…
"Who would have imagined – we need to think big about the kind of future we envision for ourselves" Kim Jordan @newbelgium #CBC13
— American Craft Beer (@AmericaCrftBeer) March 27, 2013
“Brewing is not just a random career choice it’s a lifestyle.” Wise words from Kim Jordan #CBC13
— Mass Brewers Guild (@MABrewersGuild) March 27, 2013
Kim Jordan of @newbelgium: we all collectively own a brand together: American craft brewing. #CBC13
— DC Beer (@DCBeer) March 27, 2013
KJ (Kim Jordan) takes the stage 4 #cbc13 keynote @newbelgium. She asks brewers, "What is it that we want to grow?" pic.twitter.com/7Em2qwVVHU
— Julia Herz (@HerzMuses) March 27, 2013
@newbelgium Kim Jordan delivering keynote at #cbc13 calls for brewers to keep "intentional and intriguing." pic.twitter.com/K9Cr2wPV0H
— New Belgium Brewing (@newbelgium) March 27, 2013
"We make the most innovative and delicious products – and we have the most interesting stories" Kim Jordan @newbelgium #CBC13
— American Craft Beer (@AmericaCrftBeer) March 27, 2013
"We're the best thing that has happened to this industry since the repeal of Prohibition." -Kim Jordan @newbelgium #CBC13 #CraftBeer
— PorchDrinking.com (@PorchDrinkingCO) March 27, 2013
Excessive aging doesn't work well with craft beers. -Kim Jordan @newbelgium So…drink up now! #CBC13 #CraftBeer
— PorchDrinking.com (@PorchDrinkingCO) March 27, 2013
https://twitter.com/jacobsberg/status/316928167556292609
https://twitter.com/brewlounge/status/316931513931423746
Kim Jordan preaching freshness, draft line quality. "We have momentum now, we have influence now … we have to leverage now." #CBC13
— Honest Pint (@Honest_Pint) March 27, 2013
"Beers drinkers depend on us (craft brewers) to be the guardians of quality." – Kim Jordan, @newbelgium #CBC2013 #keynotespeech
— South Carolina Brewers Guild (@SCBrewers) March 27, 2013
Kim Jordan on freshness: 'Do you have a best-by date that doesn't require a secret decoder ring?' #CBC13
— Joe Stange (@Thirsty_Pilgrim) March 27, 2013
Kim Jordan, New Belgium CEO: "I have a feeling Capitol Hill will never forget us" after 230 craft brewers met w/legislators Tuesday. #CBC13
— Ronnie Crocker (@rcrocker) March 27, 2013
https://twitter.com/brewlounge/status/316929573205987328
“Resources will become tighter, for certain.” —Kim Jordan of @newbelgium #CBC13
— Ashley Virginia (@TheBeerWench) March 27, 2013
https://twitter.com/bbenenson/status/316931141091352576
Kim Jordan, New Belgium: People often look to crafts for fund-raising help. "We give in our communities in a big, big way." #CBC13
— Ronnie Crocker (@rcrocker) March 27, 2013
Kim Jordan of @newbelgium in her keynote address: "We will get to 10% (market share), and go well beyond that." #craftbeer
— Gary Glancy (@brewgar) March 27, 2013
10% market share? For New Belgium alone? Craft beer in it’s entirety doesn’t even hit that target. New Belgium better lower their prices if that’s a percentage they realistically hope to achieve. Trying to convince people not only to switch from the adjunct lager they’ve been drinking all their lives to a beer with a significantly different taste profile is already hard enough, you’ve also got to contend with, at the price point they’re at, the fact that many people are unable or unwilling to pay the premium they’re asking for. They’re priced higher than Sam Adams, Magic Hat, and Sierra Nevada, when they’re not on sale, semi-locally anyhow. If they realistically want to make up 10% of the market, they need to not only get below all the other craft beers, they need to be in Budweiser territory.
I agree with her on the importance of a best-by date that doesn’t take a decoder ring to enjoy, though.
I believe she is referring to craft as a whole reaching 10% + market share. Look at the other quotes, she uses we repeatedly as she speaks about the state of craft beer.
Yeah sorry for not making that clear but when you look at the context of the various quotes, she is talking about craft beer as a whole.