On-premise beer sales reportedly flat over St. Patrick’s Day Weekend
“Digging deeper the dollar sales growth was largely driven by the spirits and wine categories, which both posted sales growth at around 6%, while food and cocktails sales grew about 2%, and beer and non-alcoholic beverage dollar sales were both flattish compared to the prior year,” said Peter Reidhead, VP of Strategy and Insights at GuestMetrics. “In terms of the actual number of drinks ordered, which is the more relevant metric for the alcohol suppliers, wine was up 6%, spirits was up 2%, cocktails were down 2%, and beer was down 4%, so while we usually think of St. Patrick’s Day as a heavy beer occasion, consumer preferences appear to have shifted to spirits and wine this year.”
via GuestMetrics.
