Oskar Blues in Chicago: 100% account reorders, ~70 launch promos, 60k-case goal in ’13
“It’s been incredible,” raves Bob Collins, president of Aurora, Ill.-based Windy City Distributing, which in September 2012 rolled out Oskar Blues’ brands in the eight-county Chicagoland area, including the city proper. “It was probably one of the most exciting and successful craft beer launches in Chicago ever. They came out of the box and we did just shy of 70 different promos and tastings. It was awesome.”
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Breweries: Oskar Blues Brewery
