YouGov: Budweiser brand takes public perception hit after ‘water-down’ lawsuits
Last year, Budweiser ramped up its perception numbers among beer drinker around the time of the Super Bowl to peak levels, likely fueled by its usual aggressive marketing and advertising. The bounce lasted until the end of February, then the brand experienced another perception boost in March on the heels of their “Track Your Bud” promotion which launched on February 29th. This year’s Budweiser perception chart looks very similar, except without a major March promotion, the lawsuit controversy seems to have pushed the numbers down to more negative sentiment than positive.
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Breweries: Anheuser-Busch
Beers: Budweiser
