Slumbrew responds to fellow Boston-area brewer’s comments on lack of ‘skin in the game’
The business of making American craft beer, especially in the last 5 years or so, has often been veiled in a mystique of the brewer’s art. This is partly for the benefit of consumers as they take satisfaction in knowing the liquid they are drinking is a product of complex processes guided by a skillful hand(s). But in a few unfortunate cases, the veil is more refined by some individuals and developed mostly to protect the fragile ego of someone who has come to rely on the title of “brewer.”
Refreshing dialogue to say the least. Are we finally lifting the veil that this thing some call “craft beer” is really just…”beer?”
Much much more >> Slumbrew.
Breweries: Slumbrew (Somerville Brewing)
Well, this is not an example of a dialogue. Interesting topic, but this is a debate. Dialogue would surely be a welcoming enterprise though
If its just “beer” people would be in the same boat as all the macro beer drinkers, so how could they see themselves as special/unique? That wouldn’t be any fun.
One side is seeing a re-run of the late nineties crash, the other side is saying that won’t happen because we’re/times are different. It will be interesting to see how it plays out.
Also… I feel a collaboration brew coming out of this. They’ll talk about it, hash out their differences, and then brew a beer. The PR writes itself!
As I said on the BP Facebook thread, “Collaboration not misrepresentation.”
I guess the point I’m trying to make is that small breweries aren’t necessarily white unicorns. There is conflict (between brewers), even at the small level. Brewers taking other brewers placements, tap handles, etc. For every beer collaboration, there are probably several taphandles ‘yoinked’ from fellow small brewers. Some are friends, more are competitors, (and yes, some are both).