Citi Research says Boston Beer sales up 43% during recent 4-week period
According to Citi, a combination of an increase in promotional spending and a decrease in pricing helped sales grow in dollar terms by 18%. While the beer sales — pushed along by some successful seasonal specials — were up, the whole company did even better; including cider and malt beverages, sales were up 43%
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Breweries: The Boston Beer Company
