MillerCoors addresses concerns around High Life-Harley partnership
In response to the potential pitfalls a drinking-and-driving brand alliance could present, Ashley Selman, marketing director for heritage and economy brands at MillerCoors, noted the opportunities created by the pact to discuss safety. Miller High Life will be encouraging safe riding online and via social media while also asking riders at motorcycle events to take a safe-riding pledge.
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Breweries: Miller Brewing Co.
Beers: Miller High Life
