A-B InBev launches weather-activated ads for Stella Artois Cidre, may extend to Bud and Beck’s
It is the first time AB Inbev has served weather-activated, location-based ads in real-time and the company plans to expand the approach to other brands such as Budweiser and Beck’s depending on how successful it is. The activity, developed in partnership with Posterscope and Liveposter, is part of a wider summer campaign launched last month.
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Breweries: A-B InBev
Beers: Stella Artois Cidre
