Ad agency team based in secret small midwest town researches beer market for MillerCoors
They are undercover, on assignment for a big-city ad agency that is many miles away. Mr. Rademaker, Ms. Witkin and Ms. Hall work for Chicago-based Cavalry, which has made this town its own little test market, a place agency staffers visit time and again to secretly observe how consumers shop, dine and drink.
For anyone with an entire day on their hands, the article drops a lot of hints on the town’s identity: population of < 50,000, within a day's drive of Chicago, a Speedway convenience store with a walk-in cooler, a Chili's, a Wal-Mart, a beer bar with a three-page beer menu that features Lagunitas WTF, bar(s) with Ziosks...
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Breweries: MillerCoors
