Beer historian rips A-B InBev for re-branding “iconic” Bass Pale Ale
There are stupid marketeers, and there’s AB-InBev. The Belgo-Brazilians have decided to rename one of the oldest beer brands in Britain, Bass pale ale, a literally iconic IPA, as “Bass Trademark Number One”. It’s a move so clueless, so lacking in understanding of how beer drinkers relate to the beers they drink, I have no doubt it will be held up to MBA students in five years’ time as a classic example of How To Royally Screw Up Your Brand.
More >> Zythophile.
Breweries: William Bass & Co.'s
Beers: Bass Pale Ale
Who is the beer historian being quoted? That’s what I clicked to see.
Cornell.
Whatever it is already ruined since they started brewing it in New York.
It’s almost as pathetic as the rebranding of the once iconic American Airlines planes. This is what happens when you turn something perfect in terms of a brand to an advertising firm.
While the renaming is stupid, it’s also stupid to call Bass Ale an IPA, particularly an “iconic IPA”.
Does anyone remember “New Coke”???
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