Molson Coors: Blue Moon Belgian White accounts for more than 10% of U.S. craft volume
In the U.S., Tenth and Blake is America’s largest Craft brewer. Last year, it grew at double-digit rate. Blue Moon Belgian White is America’s best-selling Craft brand, and captures more than 10% of the overall Craft volume in the United States.
If you add up BA-defined craft, so-called “crafty” brands, Tenth and Blake, etc. to make up a composite ‘craft’ segment as Molson Coors would define it, we’re talking at least two million barrels a year for Blue Moon Belgian White.
More >> Seeking Alpha.
Breweries: Blue Moon Brewing
Beers: Blue Moon Belgian White Ale
Pingback: I love Blue Moon: A Companion to the Rant Against Snobbery - Denver off the Wagon