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Mystery Brewing founder on why seasonal-only brewing is the future for microbreweries

What advantage do I possibly have over any of these guys? The answer is the same for any new small business: agility, creativity, innovation. I’ll never be able to get my ingredients cheaper, I’ll never be able to make more beer than they can, have lower prices, have flashier advertising, or fancier new packaging. Our advantage – and the advantage of many other new breweries out there – is our small size. We can do things on a 7 bbl scale, that nobody would ever want to do on a 100 bbl system.

(For the sake of this argument, small-batch / no-flagship / seasonal are the same).

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