(Belchertown, MA) – Label approval is in for three ‘Fuck Art…’ labels from Danish brewer, To Øl. You might recall that the beers were already approved in the U.S. though these labels show the word, “Fuck,” besmirched with random symbols now.

To Øl Fuck Art Let’s Dance! is a Red Wine Barrel-aged Wild Tripel.
To Øl Fuck Art This Is Advertising is a Belgian-style Quadrupel.
To Øl Fuck Art This Is Architecture is a Belgian-style Farmhouse Pale Ale.

A member of To Øl recently joined the Shelton Brothers podcast where there was some discussion around label approval difficulties. The chat touched base on a topic from last November in which we learned that the TTB would not censor the word, “Fuck,” but would censor a label with a hamburger on it out of fear that the label would mislead the buyer into thinking the beer contained hamburger or additives of some kind.

As the episode suggests, it is not the TTB that has forced these labels to go through with the word, “Fuck,” censored but individual states. Some states will only approve a label if the TTB has approved the same exact one.

During the episode, Shelton Brothers note that there is one state in particular that is giving them trouble but they don’t name the state. The file names for the new labels say the word, “Maine,” on them so that is a pretty huge hint. Shelton Brothers is hosting an event in Portland this weekend (for which tickets are still available from this sponsor, yes). The importer has been getting a slew of new labels approved in recent months leading up to the event as it switches from kegs to bottles.

You can listen to the episode in its entirety here.