Press Release:

(London, ENGLAND) – BrewDog cofounder James Watt has responded defiantly to the ASA ruling today, against the language used on the craft brewery’s website:

“We removed the statement from the site because we needed to make room to talk about our Equity for Punks offer. We’ll be putting it back up once the share offer is over. We have thousands of craft beer fans who have invested in what we do and how we do it – they are the people we listen to – not the killjoy, self-important pen pushers at the ASA in their Burton suits. Those mother fuckers don’t have any jurisdiction over us anyway.”

BrewDog’s passionate community includes 10,000 craft beer fans who have actively invested through the brand’s pioneering Equity for Punks crowd funding scheme, where anyone can buy a share in the business for £95. These fans have already reacted angrily to the ASA ruling on social media, even tweeting the ASA directly using hashtags such as #KissMyASA and #MotherFucker.

Thanks @ASA_UK, I really want the @brewdog website 2b a sanitised, watered down website like the mass market beers in the market by @RockyTheTyke

Hey @ASA_UK what the motherfucking fuck is your problem with #FreeFuckingSpeech? by @NateDawg27

Hey @brewdog Perhaps @ASA_UK are pissed off because they can’t buy into #EFP3. They have to be independent. #KissMyASA by @coty042

This isn’t the first time BrewDog have been embroiled in controversy, having embarked on an unprecedented attack on Diageo last year when the drinks giant wrongly stripped the craft brewery of an industry award. BrewDog’s vocal community turned that into a global trend on Twitter, forcing an unreserved public apology from Diageo.