Bonfire Kindler Pale Ale

Co-founder of brewery currently using QR codes thinks they’ll go away

Jessen said the QR codes haven’t generated a ton of Web traffic for Bonfire. He suspects dedicated homebrewers might make the extra effort to scan the code, but he isn’t sure the casual craft brew drinker does so. […] “I think they’ll (QR codes) probably disappear eventually,” Jessen said. “I can’t see people doing it too much.”

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