Departure roulette: Heineken stunt gives travelers opportunity to go to unknown destination
[…] a very unusual marketing stunt by Heineken called “Departure Roulette.” Representatives from the Dutch brewer set up a giant green departure board in the terminal area. They then asked a handful of travelers if they’d be willing to cancel their current trips for the chance to fly to some exotic destination selected randomly from the day’s departing flights.
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Breweries: Heineken
