Founder of proposed $29 million brewery already tried to go up against Heineken in Greece
Demetri Politopoulos says he has suffered countless indignities in his 12-year battle to build a microbrewery and wrest a sliver of the Greek beer market from the Dutch colossus, Heineken. […] you left Manhattan to start up a beer factory in northern Greece? — not to mention the pain of losing 5.3 million euros.
His planned $29 million New York-based Kikkerfrosch brewery is also reportedly angling for market share among “true European lagers.” H/T Chris Furnari.
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Breweries: Kikkerfrosch LLC
