Growler impact: for one Georgia craft beer store, they make up 40% of sales
At Ale! Yeah, a beer shop in Decatur, Ga., growlers comprise 40% of the store’s sales, though that number was as high as 70% when it first began selling growlers in 2011 after the state’s law changed. Craft beer enthusiasts like novelty, says owner Eddie Holley, and "people get really excited at the beginning."
General piece on the growth of the growler market across the U.S..
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