Press Release:

(Gorham, ME) – On Thursday, August 1st, Sebago Brewing Company released their brand new Fall Seasonal Bonfire Rye exclusively in Sebago Pubs. This pre-release allowed Sebago regulars and fans to be the first to taste the newest offering from Sebago, as well as be among the first to see Sebago Brewing Company’s exciting and highly anticipated new logo and packaging. Bonfire Rye released to stores, bars and restaurants August 2nd.

“We are very proud of the new classic yet contemporary look, and worked hard to make sure it remained true to our craft beer roots and stayed connected to Maine,” Sebago VP and Co-Founder, Kai Adams.

Sebago’s new fall seasonal, released in conjunction with their new logo and packaging, is also a point of pride for this veteran Maine brewery. “Bonfire Rye is one of the most unique seasonal beers we’ve created in the 15 years of brewing,” says Adams. “There is no other beer like it. It is enjoyable on an 80 degree day and a 40 degree night. It starts with floral hop aroma, transitions to the rich and complex sweetness of the crystal malt and the creamy coffee notes, and finishes clean. I really love this beer.”

Feedback from Sebago guests and beer drinkers has been extremely positive, according to Sebago restaurant staff and retailers.

“People love it!” says Adams.

Sebago Brewing Company’s new Frye’s Leap IPA, Bonfire Rye Ale, Mixpack, and upcoming Runabout Red Ale packaging can be found on store shelves throughout New England.
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Bonfire Rye Fact Sheet
Style: Hoppy Rye Ale
History: First Brewed in 2013
Orig. Gravity: 13.5 °P
Color: Mahogany 22 SRM
ABV: 5.7%
IBU: 53
Aroma: Earthy Rye with a resinouse hop aroma
Hops: Simcoe, Columbus, Chinook, Citra
Malts: 2-Row Barley, English Crystal, Pale, Webermann German Rye, Franco-Belge Coffee Kiln Malt, Thomas Fawcett, Dark Malt, & Medium Crystal
Pairing Suggestions: Grilled Meats, Indian Curries, Lime and Cilantro, Peppery Cheeses, Grilled Chillies
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About Sebago Brewing Company
Sebago Brewing Company is a Maine-owned and operated company firmly rooted at the crossroads of food and beer. Since opening in 1998, Sebago has become Maine’s premier contemporary American brewpub and one of the fastest growing craft breweries in the state. Sebago offers a full line of year round beers, five seasonal beers, and several highly-anticipated limited edition Single Batch Series beers that have a reputation as creative, high quality, unique beers that tempt and satisfy the palates of New England’s beer lovers.

For more information on Sebago Brewing Company’s events and beer visit www.sebagobrewing.com.