Blue Moon brand sales reportedly “equal to” 15% of U.S. craft beer market last year
In recent months, small beermakers have stepped up their attacks, calling suds such as Blue Moon “crafty” for not spelling out their corporate parentage in ads or on their packaging. Microbreweries have reason to be defensive: Blue Moon, a Belgian-style white beer, had sales equal to 15 percent of the 13.2 million barrels of craft beer sold in the U.S. last year.
That puts Blue Moon sales around two million barrels. The way the sentence is written, Businessweek is technically not including Blue Moon sales among craft beer sales, just using craft beer sales as a relative unit of measure.
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Breweries: Blue Moon Brewing
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