(Fort Collins, CO) – New Belgium Brewing Co. received label approval for three more beers this week as part of the big re-design to launch this winter.
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Per a recent press release, “The new design reimagines New Belgium’s iconic and playful watercolor imagery from the past 22 years through a modern lens. The artwork will progress many of the themes celebrated in New Belgium’s labels over the years, which have been hand-painted by founder Kim’ Jordan’s neighbor, Ann Fitch, since the brewery’s beginnings.”
Also newly approved is the commemorative Fat Tire label for New Belgium’s entry into Ohio this December.
Also check out the new label for Trippel.