Odell Red Ale to be re-branded as Runoff Red IPA
Johnson-King said Odell is rebranding its seasonal Red Ale. The recipe is not changing but the name will, to Runoff Red IPA. “Red IPA wasn’t really a style when we released this beer, but it better describes the style and character,” she said.
On Monday, we shared an interesting piece by Slapshot Brewing on ‘IPA’ branding. Flying Dog also just changed its Double Dog Double Pale Ale to a Double IPA.
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Breweries: Odell Brewing
Beers: Odell Runoff Red IPA
