Press Release:

(New Ulm, MN) – August Schell Brewing Company, the second-oldest family-owned brewery in the country, brewer of Schell’s and Grain Belt, has released its biggest seasonal Schell’s Oktoberfest into the market.

Schell’s Oktoberfest is a Märzen style beer, deep copper in color with a full body. The beer has a moderate hop bitterness complimented by a full malt flavor and sweetness. Caramel and malty notes overshadow the moderate hop aroma. The beer comes in 6-packs, 12-packs, 1/6 barrels and 1/2 barrels.

To add to the festive nature of the season, Schell’s Brewery has brought back their “When the Keg Blows, the Boot Goes” promotion. Kits complete with banners, pennants, coasters, posters and two authentic German boot glasses are sold to bars. When the keg blows, the lucky patron purchasing the last glass will receive their Oktoberfest beer in the boot mug and the glass is theirs to keep.