Leinenkugel’s brand approaches one million barrels, new Shandy flavors in the works
Under Tenth & Blake’s guidance, overall Leinenkugel production has grown to nearly 1 million barrels from 500,000 in three years. A national advertising campaign launched in March and the brewer sold out two weeks earlier than planned. Now the company is selling an orange-flavored shandy to see if the style can be extended year-round. Leinenkugel’s is experimenting with at least eight other flavors for possible winter and spring varieties.
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