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MillerCoors’ Tenth and Blake division to up digital presence and PR in 2014 (video)

 

 

Ad Age caught up with Mr. Cardella at this week’s National Beer Wholesalers Association convention in Las Vegas. Under the blue glow of a Blue Moon beer sign, he discussed the division’s marketing plans, including for Blue Moon, which has begun spotlighting founder Keith Villa in ads.

More >> Advertising Age.

 

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