Source: MillerCoors to bolster Keystone Light, Miller High Life brands with national tv campaigns
But the most obvious way forward is to pay more attention to blue-collar consumers, the "most loyal drinkers of beer," MillerCoors CEO Tom Long said during a panel discussion. According to a person at the private meeting, the brewer plans to ramp up spending on Keystone Light and Miller High Life and return the brands to national TV.
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Breweries: Miller Brewing Co.
Beers: Miller High Life
