Bud Light Lime Cran-Brrr-Rita reached 80% distribution in just four days
A-B InBev officials contend they have the best route-to-market processes in the country. A-B InBev was able to reach 95 percent distribution for Bud Light Platinum in four weeks. For Bud Light Lime Cran-Brrr-Rita, a malt beverage introduced this fall, A-B InBev reached 80 percent distribution in a mere four days.
Just an interesting tidbit in a piece looking at the A-B InBev merger as it turns five.
More >> St. Louis Post-Dispatch.
Breweries: Anheuser-Busch
They need to send more of the Cran-Brrr-Rita, they are the best ones of the three. Now no one can find them. They do not need to be seasonal, they need to be sold year round!!!
They need to be year round!!!!!!!! Not seasonal!!!!!!!!!!!! ^^^^^AGREED^^^^
Why sell something that tastes so good and sells so fast as only a seasonal drink thats crazy to me I work in a liquor store no one ever buys the other two anymore…I love them and am also disappointed that I cant find them anymore and christmas isnt even here yet.