More thoughts from Tony Magee and Jim Koch’s response re: Rebel IPA spat
A perfect example was how Torpedo and Ranger went to market to be alongside other IPA’s… and then you, the beer lover, could decide which stays and which goes, if either. THAT is very constructive and makes us all amp up our game. Targeting for replacement is precisely what ABI/MC/Etc do when they go to market. The thinking being that that retailer will sell whatever is on tap and NOT SELL things that are not on tap. This approach sees beer as a commodity, which it sort’a used to be, before Craft.
Worth reading all of Dogtown’s posts in the thread as well as Jim Koch’s response on page 3.
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Breweries: Samuel Adams
Beers: Samuel Adams Rebel IPA
