UPDATE via West Flanders:

“To avoid any more unnecessary roughness from the NFL, we called an audible and renamed the beer: Omaha! Omaha! Brett! We don’t think the folks in Nebraska will mind. The beer’s new description is: After Formal Complaint Championship Game Ale.”

(Boulder, CO) – Here is the latest from West Flanders Brewing on its just-announced Brett on the Broncos beer.

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Much to our surprise, we’ve just received a cease & desist letter from the legal department of the National Football League regarding our new Brett On the Broncos beer. No joke.

The letter from the NFL says West Flanders Brewing is “… engaging in unauthorized promotional use of the NFL Marks (including inter alia, the AFC word mark and the Denver Broncos word mark and color combination) in connection with the promotion of your business…”

Of course, we don’t know what inter alia means. Nor did we think anything about the name would bother the NFL. But we are certainly big fans of the Denver Broncos, the AFC, and the colors blue and orange.

Furthermore, West Flanders Brewing (at 1125 Pearl Street, Boulder, Colorado, for more details visit www.wfbrews.com ) doesn’t want to offend any of those important NFL properties.

We also have the highest respect for the legal department of the NFL, and we want to amicably resolve this matter “by January 18” so we can enjoy the game that afternoon.

So West Flanders management has contacted the NFL and told them we’ll work up a new name for Brett on the Broncos.

In the meantime, anyone with suggestions for a new name for the beer can post their suggestions at https://www.facebook.com/WestFlandersBrewingCo.

To avoid offending anyone else, we’re inviting the players and coaches from the NFL’s Massachusetts-based professional football team to a complimentary West Flanders Brewing meal, with West Flanders beers included. The team-only meal is scheduled for 1-4 PM MST this Sunday.

We hope to see the entire team at our place. We’ll have a special seat reserved for Josh McDaniels (next to special guest Jay Cutler), and West Flanders Brewing hoodies for the entire coaching staff.

Until then: Go Wild or Only Partially Tamed Horses of the Western US Plains!