Budweiser Canada’s viral marketing around Olympics draws ire of Canadian committee
As the thrill of the Winter Olympics plays out in Sochi, some advertisers in Canada are crashing the party. That’s the view of the Canadian Olympic Committee, which is again airing concerns that a company is making a marketing connection to the Games without paying for it.
More >> The Globe and Mail.
Breweries: Labatt Brewing
Beers: Budweiser
