Press Release:
(Holland, MI) – New Holland Brewing Co. hosts an annual Wholesaler Summit, which wholesalers (also known as distributors) from around the country attend. New Holland presents on the year ahead, talk about new and developing product lines and also take a moment to reflect on the hard work from the year before.
“Wholesalers bring our products to market and are the life blood of our brand’s regional footprint,” says Fred Bueltmann, VP of Sales and Marketing at New Holland. “We count on them to carry our brand message while remaining consistent with our values. It’s important for us to recognize their hard work and commitment to us in the field.”
The awards recognize “brand champions” who showed exemplary effort and recognizes them as finalists in each of four divisions. The winner for each division was presented with a commemorative engraved drinking vessel during the spirited awards ceremony, concluding the annual Summit Dinner on January 13th.
Boot and Flask Awards 2013
Brand Champions
Flask Award: New Holland Artisan Spirits
Winner: Stoller Wholesale – 249% growth due to major brand investment and display programs, as well as enthusiastic and hardworking staff like Monique Huston.
Brand Champion Finalists included: Hunterdon Brewing Co. (NJ); River City Distributing (WI)
Boot Award (1 Liter Beer Division)
Winner: Town & Country Distributors – Performed ahead of goal in their first year as a new distributor using creative sales strategies and an enthusiastic management team.
Brand Champion Finalists included: Comer Distributing Co. (SC); Heidelberg Distributing Co. (KY); Pike Distributors (MI)
Boot Award (2 Liter Beer Division)
Winner: Indiana Beverage – Had huge growth numbers on year round products, implemented robust training program and continue to show market leadership.
Brand Champion Finalists included: Beechwood Sales & Service (WI); Hop & Wine Beverage (VA)
Boot Award (5 Liter Beer – Funf)
Winner: Alliance Beverage – Promoted on-premise event focus and continues strong brand communication with internal staff and account base – all while undergoing a major transition phase with their company.
Brand Champion Finalists included: Alliance Beverage (MI); Modern Beverage (MI); Rave Associates (MI); United Distributors (GA)
This year, New Holland also inducted inaugural members to their Barrel Stave Hall of Fame, a collection of individuals who have helped make the world a better place in which to eat and drink through their dedication, effort and passion to craft beer and spirits. They received a commemorative barrel-stave plaque and will be immortalized by their presence on New Holland’s Hall of Fame Barrel Heads, hanging in the company’s Production Campus.
2013 Barrel Stave Hall of Fame Inductees include:
Kirk “Sheen” Antekeier (Modern Beverage – Holland, MI )
Laura Blasingame (The Map Room – Chicago, IL)
Brian Giampapa (Logan’s Alley, Graydon’s Crossing, Derby Station – Grand Rapids, MI)
Kelly Ann Glomb (Wooden Nickel – Marquette, MI)
David Gregory (Foran’s Grand Trunk – Detroit, MI)
Robb Hammond (Food Dance – Kalamazoo, MI)
Monique Huston (Stoller Wholesale – Chicago, IL )
Alex Huebner (Weegee’s Lounge – Chicago, IL)
Bruno Johnson (The Sugar Maple – Milwaukee, WI)
Rick Lack (Rave Associates – Ann Arbor, MI)
Matt Millar (La Collina – Saugatuck, MI)
Matt Pietsch (Salt of the Earth – Fennville, MI)
Brett Pontoni (Binny’s – Chicago, IL)
Josh Taylor (Comer Distributing – Rock Hill, SC)
Congratulations and a hearty thanks to winners, finalists and all those who make New Holland Brewing Co. what it is!
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About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.
With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.