Press Release:
(Las Vegas, NV) – Tieton Cider Works launches their award-winning craft ciders in the Las Vegas market today, with the help of Johnson Brothers distributing. Tieton’s award-winning ciders will be available in restaurants, bars, and retail, including Lee’s Discount Liquor, in March, and seasonal releases will come later in the year from the Washington State cidery.
Sales of hard cider are climbing at a tremendous rate. According to Chicago-based market research firm IRI, sales rose from about $35 million in 2009 to $172 million in 2013, making cider one of the fastest-growing alcoholic beverage categories in the United States.
“The growth of cider cannot be denied,” says Braden Andreas, National Sales Manager of Tieton Cider Works and Las Vegas local. “With commercial ciders paving a great foundation, we could not be more excited to introduce Vegas professionals and residents to true craft cider.”
Sharon and Craig Campbell, owners of Tieton Cider Works, are thrilled to bring their ciders to Las Vegas and the surrounding area. Tieton Cider Works was founded in 2008 in Washington’s picturesque Yakima Valley, on the land that Mr. Campbell’s grandparents homesteaded nearly a hundred years ago. Now known as Harmony Orchards, it’s home to the largest acreage of cider apples and Perry pears in the state of Washington. With the creativity and skill of cider maker Marcus Robert, a Yakima Valley farmer himself, Tieton produces twelve varieties of naturally gluten-free hard cider that have garnered national awards since the first bottling. From branch to bottle, Tieton Cider Works controls every aspect of the growing and cider making process, and as the cider industry has grown, Tieton Cider Works has emerged as a leader in both craft and quality.
“Tieton starts with whole apples and continues the processes of pressing, fermenting, blending, and bottling under the watchful eyes of a true farming family,” adds Andreas. “The expertise in Las Vegas already has a deep appreciation for stories like ours – we just need to let them know about Tieton Cider Works!”
Tieton’s ciders will arrive at Johnson Brothers’ warehouses on February 14. Available ciders are Tieton’s Wild Washington Apple Cider, Cherry Blend, Apricot, Yakima Valley Dry Hopped, Cidermaker’s Reserve, Tieton Frost and Tieton Wind. Seasonal ciders will also be released throughout the year. Johnson Brothers of Nevada, established in 2001, supplies all of Southern Nevada with both imported and domestic wines, spirits, craft beers and now craft ciders. These beverages can be found in fine restaurants and world-class casino resorts along the Vegas strip.
“The 4.2 miles that comprise the Las Vegas Strip is a showcase for the finest spirits and wines,” says Andreas. “We are confident there’s space for true craft cider as well.”
Tieton Cider Works has been featured in numerous publications, including Martha Stewart Living, Sunset Magazine, SIP Northwest, Imbibe, Beer West, and DRAFT Magazine. Tieton Cider Works is available in-store in eight states—Washington, Oregon, Idaho, California, Alaska, Illinois, Texas, and Nevada—as well as online at www.tietonciderworks.com/ciders.
To learn more about the Tieton Cider Works story, visit www.tietonciderworks.com.
For information about Johnson Brothers of Nevada, visit www.johnsonbrothersofnv.com.