(Pembine, WI) – Black Husky Brewing shared the news this week that it’d be changing the name of Sproose Joose II IPA to just Sproose II IPA due to a trademark dispute with the makers of Joose. More below via Facebook…
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The good people at Joose were kind enough to let us know that the name of our infamous beer Sproose Joose II IPA, was a little too close for comfort to the name of their fine product, Joose. They asked nicely that we please discontinue the use of Joose, and we are happy to oblige. After all, it’s all about the SPROOSE, and we think that name alone says it quite nicely! So when you see SPROOSE on tap or on the shelf – don’t worry! It’s still the original, the iconic, the one and only Black Husky Sproose II IPA. Lothar did take issue with this, but we are doing our best to talk him down, so your help would be appreciated. Please no angry remarks or threats; Lothar has quite enough anger management issues without any encouragement.
Getting a cease and desist letter is a rite of passage.
It seems like the “rite of passage” is discovering that Google exists. In this day it is crazy to think that breweries just name their beers and don’t do a Google search on any part of it. Don’t be lazy and don’t be snarky about your laziness.